[Traditional crafts to the world: What is Amazon Global Selling? First step to overseas expansion for beginners]
We deliver traditional Japanese crafts and high-quality manufacturer's products to customers around the world, transcending language and logistics barriers. Expanding overseas, which once involved huge costs and risks, has now become surprisingly efficient and possible through the platform Amazon Global Selling. In this article, we will use our expertise in cross-border e-commerce to explain a strategic framework to ensure the first step toward overseas expansion.
Table of Contents (Click to Expand)
1. Basic structure of Amazon Global Selling
Amazon Global Selling is a system that allows you to sell on Amazon marketplaces around the world, including North America, Europe, and Asia, based on a seller account in Japan. The difference from mere "export" is that The user interface of each country is unified, so the knowledge from domestic sales can be directly applied.
Especially when dealing with traditional crafts, overseas customers place importance on "Storytelling." Visually conveying craftsmanship and history through product detail pages (A+ content) is the key to improving CVR (conversion rate).
2. Logistics scalability using FBA
The biggest barrier to cross-border e-commerce is "logistics." Amazon Global Selling uses FBA (Fulfillment by Amazon) to store inventory in local warehouses and Amazon handles order processing, delivery, and customer service on your behalf.
This allows sellers to provide local customers with a high-quality delivery experience such as "next day delivery" while staying in Japan, which directly leads to maximizing cart acquisition rates.
3. MECE analysis of market selection and demand forecasting
Which country should we start with? To make this decision, it is necessary to perform MECE (exclusive, complete) analysis on three axes: market size, competitive situation, and legal regulations. For example, the US market is the largest, but competition is fierce, while compliance, such as compliance with VAT (value added tax), is important in the European market.
In the case of traditional crafts, strong candidates would be the United States, where there is a high search volume for "Japanese Craft," or Germany, where there is a strong tendency to emphasize quality.
4. Data trends towards success
The following is data simulating a typical sales growth model (exponential growth) after introducing Amazon Global Selling.
Frequently Asked Questions
- Q. Is overseas selling possible even without speaking English?？
- A. Yes, it's possible. Seller Central can be managed in Japanese, and、現地のCustomer ServiceはAmazonが代行するFBAuse of FBA is recommended。
- Q. I'm worried about damage when shipping traditional crafts overseas。
- A. FBAをwhen using、ship from a domestic base to the localAmazonwarehouse in a single batch shipment。梱包基準をby strictly adhering to、the risk of domestic delivery in the destination countryをcan be minimized。
Take Your EC Business to the Next Stage
Our experts will support you from strategic planning to implementation of overseas expansion using Amazon Global Selling.
Consult on Strategy for FreeSummary
Amazon Global Selling is the strongest infrastructure for delivering excellent Japanese products to the world. By optimizing logistics through FBA and selecting markets based on data, even small and medium-sized manufacturers can pave the way to becoming a global brand. Start by researching which markets demand your products.
Release date: February 24, 2026 / Author: Yuta Ito
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References
- [1] Amazon Global Selling Official Guide 2024
- [2] JETRO: Cross-border ECをReport on Overseas Sales Channel Development for Japanese Products