[What is the Rakuten University Utilization Method? Learning Roadmap for Beginners to Optimize RPP Ads and Coupon Strategies]

WRITTEN BY

Risa Watanabe

Senior Consultant

Meets Consulting Inc.

Correctly understanding how to utilize Rakuten University is the shortest route to successfully operating a store on Rakuten Market. Beyond merely mastering operation manuals, its greatest feature is the ability to acquire practical skills directly linked to sales in a MECE (Mutually Exclusive, Collectively Exhaustive) manner, such as RPP ad operation optimization and data analysis of coupon strategies. In this article, we explain a learning roadmap where beginner store managers can grow without hesitation.

1. Three Reasons Why You Should Utilize Rakuten University

Rakuten University is not merely a "video learning site." It is a place to learn the framework for store operation based on Rakuten Market's massive big data and success cases. In particular, the following three points are major benefits that cannot be obtained through self-study.

• Adapting to the Latest Algorithms: The latest courses are updated as needed in line with changes in Rakuten SEO and ad logic.
• Sharing Know-how of Successful Stores: Interviews with store managers who actually increased sales and the behind-the-scenes of specific strategies are published.
• Systematic Skill Enhancement: Curricula are structured according to phases—basics, application, and analysis.

2. For Beginners: Learning Steps for RPP Ads and Coupon Strategies

What beginners should focus on first is optimizing "traffic" and "conversion." Utilize Rakuten University courses and proceed with learning in the following order.

1. Basics of RPP Ads: Learn the concept of excluded keyword settings and budget allocation to reduce wasted ad spend.
2. Psychology of Coupon Strategies: Learn at what timing and at what discount rate you should set coupons to maximize CVR (Conversion Rate).
3. Event Strategy: Master the advance preparation needed to generate explosive power during Shopping Marathons or Super SALEs.

3. Seen Through Data! Correlation Between Learning Time and Sales

The graph below is an image of the correlation between the frequency of learning at Rakuten University and a store's monthly sales growth rate. Stores that engage in continuous learning tend to have more stable ROAS (Return On Ad Spend) for RPP ads and achieve mid-to-long-term sales growth.

4. Practice! PDCA Linking RMS and Rakuten University

It is important to immediately put the knowledge learned at Rakuten University into practice on RMS (Store Operation System). For example, immediately after taking an "Access Analysis" course, checking your store's search traffic keywords and performing product name optimization is the kind of speed that separates results.