Rakuten Marketplace Consulting

End-to-end support from strategy to operations

"Ads are running but profits are gone." "Super SALE prep is always last-minute chaos." "Rakuten SEO rankings won't budge." Rakuten Marketplace has its own unique winning patterns, entirely different from Amazon or your own e-commerce site. Meets Consulting is a team of professionals with over 200 e-commerce clients supported. Our consultants are deeply versed in Rakuten-specific RMS operations, RPP advertising, event promotions, and store design, providing end-to-end support from strategy development through execution and optimization.

Over 200 clients supported
E-commerce specialists led by a former top Amazon consultant
Multi-channel strategy across Amazon, Yahoo!, and your own EC site
Rakuten Marketplace Consulting

Struggling with your Rakuten Marketplace operations?

Poor RPP ad ROI, no profit left

Not ranking in Rakuten search results, traffic is stagnant

Underperforming during Super SALE and Shopping Marathon events

Low product page conversion rate (CVR)

Looking at RMS data but unsure what to improve

Outdated store design that fails to convey your brand

Not making effective use of email newsletters or LINE

Lack of in-house Rakuten operations expertise

Hired another consultant but didn't see results

If any of these resonate, let's talk.

Get Free Consultation

5 Reasons Clients Choose Meets Consulting for Rakuten Consulting

01

A team that has mastered the Rakuten Marketplace winning formula

Rakuten Marketplace is a completely different platform from Amazon or your own e-commerce site. Strategies built around event promotion cycles, integrated RPP/TDA/CPA advertising, Rakuten-specific SEO logic, and RMS data interpretation -- Meets Consulting employs consultants who are deeply versed in these Rakuten-specific techniques.

Rather than looking at Rakuten in isolation, we design strategies that consider how to best position Rakuten within your overall e-commerce landscape.

02

Multi-channel expertise across Amazon, Yahoo!, and more

Meets Consulting provides consulting not only for Rakuten but also for Amazon, Yahoo! Shopping, your own e-commerce site, and cross-border e-commerce.

We can scale successful Rakuten strategies to Amazon, or adapt keyword strategies that work on Amazon to Rakuten SEO. Our cross-marketplace knowledge enables us to uncover improvement opportunities that single-platform approaches miss.

03

Hands-on execution, not just strategy advice

Many consulting firms stop at advice. Meets Consulting is different.

Strategy development, page creation, ad design and management, SEO optimization, event promotion planning, data analysis, and implementation of improvement initiatives

Our consultants work alongside you hands-on throughout this entire process. We also address the common concern of "We don't have the internal resources to execute." When needed, we can coordinate with our EC operations team.

04

"7 Barriers to EC Growth" Framework

Drawing on insights from supporting over 200 clients, Meets Consulting developed the proprietary "7 Barriers to EC Growth" framework.

We diagnose which barrier your Rakuten business is hitting and design the optimal solution for each one. By structurally identifying "why revenue isn't growing," we deliver support that addresses root causes rather than applying ad-hoc fixes.

Learn about the 7 Barriers
05

Holistic optimization across e-commerce and business management

Meets Consulting is a rare firm that offers both e-commerce consulting and management consulting.

"Rakuten revenue is growing, but ad spend and labor costs are eroding profit." "Inventory allocation between Rakuten and Amazon isn't optimized." We can address challenges like these through P&L optimization across your entire e-commerce business, as well as improvements to organizational structure and operational processes. We don't just grow revenue -- we build businesses that retain profit.

Rakuten Marketplace Consulting Services

We provide comprehensive support for every initiative needed to drive results on Rakuten, from strategic planning to operational improvement.

Rakuten SEO & Search Ranking Optimization

We optimize product names, catchcopy, product descriptions, directory IDs, and tag IDs based on Rakuten's search algorithm. Maximize organic search traffic and build a revenue foundation that reduces ad dependency.

Keyword Research & Competitive Analysis Product Name Optimization (127 characters) Catchcopy & Description Improvement Directory ID & Tag ID Configuration Search Ranking Monitoring & Improvement Cycle

RPP Advertising & Rakuten Ads Management

We manage RPP (search-linked) ads, TDA (targeting display) ads, and Coupon Advance ads as a unified portfolio. We design advertising strategies that maximize ROAS (Return on Ad Spend) while preserving profit.

RPP Keyword Strategy & Bid Optimization TDA Retargeting & New Customer Acquisition Coupon Advance Ad Utilization CPA Ad Performance Testing Weekly Reporting & Optimization Proposals

Store Page & Product Page Optimization

Unlike Amazon, Rakuten Marketplace offers high design flexibility for store pages. We use this to create pages that express your brand identity while driving higher conversion rates (CVR).

Store Top Page Design Renewal Product Page (PC/Mobile) Optimization Product Photography Direction & Production In-Store Navigation Design for Better Browsing Mobile-First Optimization

Event & Promotion Strategy (Super SALE / Shopping Marathon)

We develop promotional plans aligned with events like Rakuten Super SALE, Shopping Marathon, and Grand Thanks Festival to maximize revenue impact. End-to-end support from pre-event preparation through post-event follow-up.

Annual Event Calendar Planning Search Application & Ad Slot Strategy Point Multiplier & Coupon Design Pre-Event Inventory Securing & Page Optimization Post-Event Repeat Campaigns (Email & LINE)

CRM & Repeat Customer Strategy

On Rakuten, it's not just about acquiring new customers -- nurturing repeat buyers is critical to profitability. We combine R-Mail (newsletters), LINE Official Account, and Rakuten Points strategies to maximize LTV (Customer Lifetime Value).

Newsletter (R-Mail) Design & Segmented Distribution LINE Official Account Integration & L-Step Utilization Post-Purchase Follow-Up Email Design Rakuten Points Strategy Optimization Subscription & Recurring Purchase Setup

Data Analysis & Reporting

We dig deep into RMS data to deliver monthly analysis reports at a level suitable for executive decision-making. We surface insights that RMS alone can't reveal and support data-driven decisions.

Monthly Revenue, Profit & Ad Dashboard Product-Level Performance Analysis (Traffic x CVR x AOV) Market & Competitive Benchmarking Ad ROAS & TACOS Analysis Action Plan Proposals

Our Engagement Process

01

Free Consultation & Discovery (1 Hour)

We listen to your current challenges, goals, and product characteristics. We also conduct a quick RMS diagnostic.

02

Diagnostic Report & Proposal (1-2 Weeks)

We analyze your RMS data to identify issues and opportunities. We deliver a proposal outlining specific initiatives and expected outcomes.

03

Project Kickoff

We begin executing agreed-upon initiatives in priority order. A dedicated consultant is assigned, and weekly/monthly communication cadences are established.

04

Monthly Review & Improvement Cycle

Monthly review meetings to assess results and plan the next month's action items. Progress is tracked using the "7 Barriers to EC Growth" framework.

05

Self-Sufficiency Support & Next Phase Planning

Once results stabilize, we help build internal capabilities for self-management. We also propose expansion to Amazon, Yahoo!, cross-border e-commerce, or profit optimization consulting.

We propose the optimal plan for your business

Rakuten Marketplace Consulting pricing is tailored to your situation and needs. We start with a free consultation to understand your current state and provide a customized quote.

Plan Type Best For Scope of Support
Spot Audit Understanding your current situation RMS analysis + improvement report
Consulting Strategy and direction Monthly review + strategic advice + reporting
Consulting + Operations Delegating execution as well Above + ad management & page optimization execution
Full Support Comprehensive outsourcing Above + store design, event operations & CRM setup

* We offer flexible pricing models including fixed fee, performance-based, and hybrid structures.

Free Rakuten Revenue Audit Now Available

During your initial consultation, we conduct a complimentary RMS data analysis. We'll outline "quick wins you can implement immediately" and "mid-to-long-term strategic priorities." No hard sell. No obligation. Just reach out.

Get Free Consultation

Case Studies

Food Manufacturer - Company A

Over-reliant on Super SALE with stagnant non-event revenue. High ad cost ratio.

Implemented Rakuten SEO enhancement + RPP ad structure improvement + newsletter design.

Results

Non-event revenue up 180%

Beauty & Cosmetics Brand - Company B

Outdated store design failing to convey brand image. Low conversion rate.

Complete store top page and product page redesign + mobile optimization.

Results

CVR improved from 1.8% to 3.5%

Consumer Goods Manufacturer - Company C

New to Rakuten. Unsure where to start.

Provided store setup + product page creation + RPP ad launch + event promotion support.

View More Case Studies

Frequently Asked Questions

Yes. We also provide consulting for Amazon, Yahoo! Shopping, your own e-commerce site, and cross-border e-commerce. We specialize in cross-selling strategies between Rakuten and Amazon, as well as overall multi-channel optimization.

Absolutely. We provide end-to-end support from pre-launch market research, store design, initial page creation, to advertising setup.

Not at all. Our operations plan covers ad management, page optimization, event operations, and data analysis. We also provide e-commerce talent development support.

We review your current initiatives and performance, and if there is room for improvement, we present a proposal. You can also use our free audit as a "second opinion."

We offer flexible terms based on the scope of support. From one-time audits to long-term partnerships, we adapt to your needs. Feel free to reach out to discuss.

Yes. We offer many non-ad-dependent strategies including Rakuten SEO, page optimization, and newsletter campaigns. We propose the optimal plan for your budget.

Pricing varies depending on your product category, number of SKUs, current revenue scale, and desired scope of support. After a free consultation, we'll present a tailored plan and quote. Just reach out — no obligation.

Rakuten ECC provides basic guidance within the Rakuten platform, but does not handle deep strategy design or hands-on execution. We provide execution-level support from strategy development through ad management, page creation, and data analysis, and can also optimize your entire e-commerce business including Amazon and your own site -- a key differentiator.

Ready to seriously grow your Rakuten revenue and profit?

With over 200 clients supported, we'll diagnose your Rakuten business. Start with a free consultation (60 min) to identify your current challenges and growth opportunities.

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Let us help with your e-commerce challenges