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Revenue has grown. Now it's time to retain profit.
"Advertising spend drives revenue, but erodes profit." "We've exceeded JPY 100M in annual revenue, yet cash flow hasn't improved." "Marketplace fees, advertising costs, and logistics expenses are compressing our margins." — These are the barriers most EC businesses face once they move beyond the revenue growth stage. Meets Consulting's profit maximization consulting goes deep into your EC business P&L (profit and loss statement) to transform the very structure that prevents profit retention. Rather than consulting that simply "grows revenue," we deliver holistic profit optimization — from advertising costs, logistics costs, marketplace fees, COGS, and labor costs, through to LTV improvement and channel mix redesign.
Revenue is growing, but cash isn't accumulating
Advertising costs are disproportionately high, compressing margins
Marketplace fees consume 15-20% of revenue
Logistics and shipping costs are rising year over year, eroding profit margins
Trapped in a price war, selling near or below cost
Revenue is dependent on sales events and coupons, with thin margins during regular periods
Revenue has grown but staff are overworked and labor costs are escalating
Never compared profitability between proprietary EC and marketplace channels
Unable to accurately track the P&L (profit and loss structure) of the EC business
If any of these resonate, let's talk.
Get Free ConsultationMost EC consulting firms set "revenue growth" as the primary goal. The assumption that higher revenue automatically means higher profit appears logical — but in EC businesses where advertising costs, marketplace fees, and logistics costs scale proportionally with revenue, doubling revenue rarely doubles profit. Meets' profit maximization consulting conducts a comprehensive P&L analysis of your EC business and structurally designs "where costs are concentrated and where optimization will maximize profit."
Meets uses our proprietary "7 Profit Barriers" framework to structurally analyze EC business challenges. Across seven dimensions — SEO, advertising, product strength, CRM, logistics, organization, and finance — we identify the factors compressing profitability and establish clear prioritization for "what to address first." Because our diagnoses are data-driven rather than based on intuition or rules of thumb, profit improvements are reliable and measurable.
Learn more about the 7 Profit Barriers"Amazon generates high revenue but low margins." "Rakuten is event-dependent with thin off-peak profits." "Proprietary EC has high margins but limited scale." — Profit structures differ dramatically by channel. With proven expertise across all major marketplaces and proprietary EC, Meets can conduct cross-channel P&L comparisons and redesign the channel mix for maximum profitability. This holistic approach is simply not possible with single-channel specialist firms.
In most cases, the single largest profit drain is advertising costs. Leveraging advertising optimization expertise developed as an Amazon Partner Agency, Meets executes a two-pronged strategy: improving ROAS (return on ad spend) while simultaneously increasing organic revenue share through SEO and CRM initiatives. We help you escape the state of "if we stop advertising, revenue collapses" and build a profit structure that doesn't depend on advertising.
In some cases, EC operational optimization alone is insufficient for profit improvement. Product portfolio restructuring, pricing strategy pivots, logistics hub consolidation, channel strategy redesign — these are executive-level business decisions. Led by a former top Amazon consultant, Meets is uniquely positioned to design total business profit maximization from both the EC operations and business strategy perspectives.
We go deep into your EC business P&L to fundamentally restructure revenue, costs, and profit architecture.
The first step to improvement is understanding your current state with precision. We fully visualize the profit and loss structure of your EC business.
Advertising is typically the largest margin drain in EC businesses. We structurally optimize your advertising spend.
Logistics costs are the "hidden cost" of EC businesses. Against the backdrop of rising shipping rates year over year, we design structural cost reductions.
"What" to sell and "at what price" — we redesign the product and pricing strategies that fundamentally determine profit margins.
New customer acquisition is high-cost; repeat purchases are low-cost. Increasing repeat rate and LTV (lifetime value) is the most cost-effective profit improvement lever.
We restructure channel allocation and operational workflows to design a "profit-maximizing architecture."
We conduct a hearing on your current revenue, cost structure, and challenges. We review your P&L data and perform an initial diagnosis to identify profit bottlenecks.
We conduct a thorough analysis of your channel-by-channel and product-by-product profit structure. Using our "7 Profit Barriers" framework, we quantify the root causes of margin compression and the improvement impact of each.
We develop a prioritized action plan specifying "what" to improve, "in what order," and "over what timeframe."
We provide hands-on support for advertising optimization, CRM development, logistics improvement, and pricing strategy execution through weekly to biweekly meetings.
We monitor P&L improvement on a monthly basis, track progress against profit targets, and fine-tune initiatives accordingly.
EC Profit Maximization Consulting fees are customized based on your specific situation and requirements. We begin with a complimentary hearing to understand your current state and provide a detailed proposal.
| Engagement Type | Scope Overview | Recommended Phase |
|---|---|---|
| Spot Diagnostic | P&L analysis + 7 Profit Barriers diagnostic + improvement report | First step to understand your profit structure challenges |
| Consulting | Profit improvement roadmap + monthly advisory | Have internal execution capability |
| Execution Support | Advertising optimization + CRM development + logistics improvement execution | Lacking execution resources |
| Full Support | P&L management + full initiative execution + monthly reporting | Want comprehensive profit optimization managed end-to-end |
* We offer flexible fee structures including fixed-fee, performance-based, and hybrid models.
Complimentary Consultation Available
In our initial consultation, we conduct a complimentary preliminary P&L analysis
of your EC business.
We identify both "immediate profit improvement opportunities" and "structural reforms
for the mid- to long-term."
There is absolutely no sales pressure. We welcome you to reach out at your
convenience.
Complete advertising restructure (low-ROAS keyword suspension + SEO enhancement) + logistics hub consolidation + product portfolio optimization
LINE CRM implementation (L-Step) + proprietary EC revenue share shifted from 20% to 50% + subscription model introduction
Channel-by-channel P&L visualization + exit from low-margin products + advertising concentration on high-profit products + workflow efficiency improvements
Yes. Profit structure optimization is possible regardless of revenue scale. In fact, building a profit-oriented foundation at an early stage creates significant advantages when you scale. We work with businesses generating as little as JPY 1M per month.
Profit maximization consulting is not about reducing revenue. The goal is to grow revenue while simultaneously improving profit margins. Revenue growth and profit optimization are not mutually exclusive — in fact, designing both simultaneously is more efficient. Many clients use this service alongside our channel-specific consulting (Amazon, Rakuten, Yahoo!, proprietary EC).
Not at all. We assist with P&L data creation and organization from scratch. We collect data from marketplace dashboards, advertising reports, and logistics invoices to build a dedicated EC business P&L from the ground up.
Yes. We support single-channel profit optimization. However, cross-channel comparative analysis often yields greater improvement impact, so we recommend starting with a holistic overview before recommending the optimal approach.
Our profit maximization consulting is designed on the premise that the profit gains from optimization more than cover the consulting fees. During our complimentary profit diagnostic, we provide an upfront estimate of achievable profit improvement so you can evaluate the return on investment before engaging.
Yes, focused support on a specific domain is available. However, profit optimization is a function of "advertising costs x logistics costs x marketplace fees x COGS x LTV" — it is more effective to assess the full picture first, then prioritize the highest-impact domain. We recommend starting with our complimentary profit diagnostic for a comprehensive overview.
Fees vary based on revenue scale, number of channels, and scope of optimization domains. Following the complimentary profit diagnostic, we present a plan and proposal that includes the estimated profit improvement. Just reach out — no obligation.
With insights from 200+ EC engagements, we diagnose the profit structure of your EC business. In our complimentary "Profit Diagnostic" (60 minutes), we provide specific figures showing where and how much improvement potential exists.
Let us help with your e-commerce challenges