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Break free from marketplace dependency and build an EC business powered by brand equity
"Our products sell well on marketplaces, but our own EC site revenue won't grow." "We built a site, but traffic drops to zero when we stop advertising." "We can't build repeat customers and are stuck in a cycle of constant new acquisition..." -- Your own EC site requires a completely different winning formula than marketplaces. Meets Consulting applies insights gained from supporting over 200 companies on Amazon, Rakuten, and Yahoo! Shopping to provide end-to-end support for your own EC site -- from development and traffic acquisition to CVR optimization and CRM/LTV maximization. By combining the "selling power" refined on marketplaces with the "brand-building power" unique to your own EC site, we help you build a profitable, self-sustaining EC business that doesn't depend on advertising.
Want to launch your own EC site but unsure which platform to choose
Built a site but can't generate meaningful traffic
Revenue drops to near zero when advertising stops
Products sell well on marketplaces but own EC revenue stagnates
Low CVR (conversion rate) with high cart abandonment
Focused only on new customer acquisition with no repeat buyers
Unsure how to drive traffic through SEO or social media
Not fully leveraging customer data
No in-house EC expertise or dedicated team members
If any of these resonate, let's talk.
Get Free ConsultationThe expertise gained from supporting over 200 companies on Amazon, Rakuten, and Yahoo! translates directly to your own EC site. Product page structure, search optimization, advertising ROI improvement -- the "logic of selling" refined on marketplaces is adapted and implemented for your own EC context. This isn't a case of "a marketplace consulting firm that also handles own EC." Rather, Meets' strength lies in optimizing proven marketplace methodologies specifically for your own EC site.
Own EC revenue is determined by "Traffic x CVR x Average Order Value x Repeat Rate." Rather than siloed optimization of advertising alone, SEO alone, or design alone, we design across the entire funnel. For example, "converting ad-acquired customers into repeat buyers through LINE CRM" or "increasing branded search through SEO content to reduce ad spend" -- our ability to design synergies across initiatives is what sets us apart.
Meets Consulting is a certified L-Step agency. The greatest asset of your own EC site is owning your customer data. From purchase-linked LINE scenario campaigns and segment-specific coupons to cart abandonment reminders, we handle LINE x own EC CRM initiatives end-to-end, from strategy design through implementation and management. We maximize the "direct customer communication" that is impossible on marketplaces.
We support all major EC cart systems including Shopify, futureshop, and ecforce. For those looking to launch a new own EC site, we assist with platform selection matched to your business model. For those already operating but not seeing results, we provide site analysis, UI/UX improvements, and cart system migration. We support every phase of your EC journey.
Own EC growth plateaus often stem not just from individual tactics like traffic or CVR, but from business-level factors such as product design, pricing strategy, logistics, and organizational structure. Meets uses our proprietary "7 Barriers" framework to structurally identify issues spanning EC operations to business strategy, and resolves them in order of priority. Led by a former top Amazon consultant, Meets offers the unique value of seeing both "EC and business" simultaneously.
Learn more about the 7 BarriersComprehensive support for the initiatives needed to grow your own EC site's traffic, revenue, and profitability.
We select the optimal EC cart system based on your business model, product characteristics, budget, and future scalability needs. From new builds to migration (re-platforming) from existing carts, we design a "site structure that sells" -- covering site architecture, information architecture (IA), and UI/UX optimization.
Unlike marketplaces, your own EC site requires self-driven traffic acquisition. We design and execute a multi-channel traffic strategy combining SEO, search advertising, social media, and content marketing.
Improving CVR (conversion rate) -- turning traffic into revenue -- is the most critical factor for your own EC site's profitability. Through data-driven UI/UX improvements, we solve "browsing but not buying" and "adding to cart but abandoning."
The greatest strength of your own EC site is "owning customer data and communicating directly with customers." We design and execute CRM strategies that maximize this advantage.
We help you move beyond "running operations on instinct" to build a framework for data-driven decision making.
Marketplaces and your own EC site are not competitors -- they're complementary. We maximize total EC revenue and profitability through a multi-channel strategy that plays to each channel's strengths.
We listen to your current revenue situation, challenges, and goals. We take a comprehensive view of your own EC, marketplace, and advertising landscape.
We analyze your GA4 data, site structure, and competitors to visualize issues and growth opportunities.
Using our "7 Barriers" framework, we identify priority issues and present a 3-6 month action plan.
We execute traffic acquisition, CVR optimization, and CRM initiatives in sprint cycles, with weekly to bi-weekly progress meetings.
Based on KPI monitoring and data analysis, we continuously refine initiatives through PDCA cycles.
Pricing for own EC site growth consulting is tailored to your specific situation and needs. Start with a free consultation so we can understand your current state and provide a custom proposal.
| Support Type | Scope | Ideal Phase |
|---|---|---|
| Spot Audit | Site audit + improvement report | Need to identify issues first |
| Consulting | Strategy design + monthly advisory + initiative proposals | Have in-house execution capability |
| Execution Support | Strategy design + ad management + CRM development + reporting | Lack execution resources |
| Full Support | Site development/redesign + traffic + CRM + operations | Launching from scratch or want full outsourcing |
* Flexible pricing models available: fixed fee, performance-based, or hybrid.
Free Consultation Available Now
During your initial consultation, we provide a complimentary quick audit of your own EC site.
We'll identify "quick wins you can implement immediately" and "mid-to-long-term strategic priorities."
No sales pressure. Feel free to reach out.
Shopify site redesign + Instagram operations + LINE CRM implementation
Package insert to LINE to own EC funnel design + subscription model introduction
EFO (entry form optimization) + LP redesign + cart abandonment email/LINE implementation
It depends on your situation, but generally the most successful approach is to first build product strength and sales expertise on marketplaces, then expand to your own EC site. Marketplaces offer strong traffic for early revenue, while your own EC site excels at brand building and profit margin maximization. Since Meets supports both marketplaces and own EC, we can recommend the optimal sequence and timing for your products and business phase.
The best choice varies depending on your product characteristics, business model, budget, and future expansion plans. For example, Shopify is ideal for D2C brands prioritizing scalability, ecforce for subscription models, and futureshop for design flexibility with domestic support. Meets has implementation experience with all major cart systems, enabling us to provide vendor-neutral, unbiased advice.
Absolutely. We welcome consultations from the very beginning, including "Should I even build my own EC site?" We provide one-stop support for everything needed to launch -- from platform selection and site design to initial traffic acquisition strategy.
Yes. In fact, engaging both simultaneously enables multi-channel strategy optimization. You can use marketplace sales data to inform your own EC traffic strategy, design initiatives to guide marketplace customers to your own EC site, and deploy tactics that are impossible with a single channel.
Yes, it is. We will review your current site, data, and initiatives, then propose a plan for a smooth transition. We accommodate transition periods, so you can switch with confidence.
Not at all. Our "Full Support" plan covers site operations and day-to-day management. We also provide in-house talent development, so we can help you build a team capable of operating independently over time.
Pricing varies significantly based on your business phase, revenue scale, and required scope of support. After our free consultation, we'll present a customized plan and quote tailored to your situation. Just reach out — no obligation.
With insights from 200+ EC engagements, we'll diagnose your own EC site's challenges and growth potential. Start with a free 60-minute consultation to map out the optimal channel strategy together.
Let us help with your e-commerce challenges