EC Operations & Sales Agency

End-to-end strategy and execution to grow both revenue and profit

"Our agency missed a major marketplace policy change." "The consultant's recommendations don't match what's actually happening on the ground." -- Most EC support firms don't operate their own stores. That's why a gap forms between strategy and execution. Meets Consulting operates its own EC stores through a group company. Product listings, order processing, review management, ad operations, sale preparation -- because we handle daily operations with our own hands, we detect marketplace policy changes and algorithm updates before they impact your business. We don't rely on textbook knowledge. We bring "know-how that works on the ground today" to manage your EC operations.

Operating our own EC stores via group company
200+ cumulative client engagements
Same-day detection of marketplace changes via our own stores
EC Operations and Sales Agency

Are you facing these EC operations challenges?

A consultant built a strategy, but you lack in-house resources to execute it

Your agency waits for instructions rather than driving growth proactively

Product listings, page updates, ad management... too many tasks to keep up

Your EC manager resigned and operations are grinding to a halt

Selling on Amazon, Rakuten, and Yahoo! but using different agencies for each

Revenue is growing but operational costs are scaling proportionally

Want to bring operations in-house eventually, but need help right now

Unsure what to outsource and what to keep in-house

If any of these resonate, let's talk.

Get Free Consultation

4 reasons clients choose Meets Consulting for EC operations

01

We operate our own EC stores. That's why our operational depth is unmatched.

Most EC support firms don't run their own stores. Even credentials like "former marketplace employee" don't guarantee current operational knowledge. Meets Consulting operates its own EC stores through a group company.

Subtle changes to image specification requirements during product listing, improvements to order processing workflows, best practices for review management, inventory considerations during sales events -- these "practical insights you won't find in any manual" accumulate only when you run EC operations daily. The team managing your EC business is the same team generating revenue from our own stores today.

02

We detect marketplace changes in real-time through our own stores

Amazon, Rakuten, and Yahoo! frequently update their policies, algorithms, and fee structures. Changes to ad bidding logic, search ranking priority shifts, commission restructuring -- ignoring these changes inevitably leads to declining revenue.

Traditional agencies can only detect changes by analyzing client store data after the fact. Meets Consulting experiences changes firsthand in our own stores. "The search ranking algorithm changed yesterday." "A new ad placement was just added." -- We detect and proactively address issues before they impact your business, because we operate EC stores ourselves.

03

An integrated model where strategy and execution are never separated

The most common failure pattern in EC support is having the "strategy consultants" and "execution agency" in separate organizations. Instruction nuances get lost in translation. Ground-level data never feeds back into strategy. Meets Consulting solves this structural problem by integrating strategy and operations teams within one organization.

Strategic intent is accurately conveyed to the execution team. Ground-level data is instantly reflected in strategy. Because PDCA cycles run faster, time-to-results is dramatically shorter.

04

Not just "managed services." We design the path to self-sufficiency.

Many EC operations agencies benefit when clients can't operate independently. So they build structures of dependency. Meets Consulting takes the opposite approach. Our goal is for you to be capable of self-sufficiency at any time.

From operations manual creation and knowledge transfer to your internal team, to phased in-sourcing of operations, we design the "exit strategy" from day one. Of course, continuing as a long-term partner is equally welcome. What matters is building a relationship where you "leverage managed services" rather than "depend on them."

EC operations agency service scope

We handle the EC operations tasks your business needs, scoped to match your specific situation.

Product Page Creation & Optimization

High-performing pages follow proven patterns. Meets Consulting draws on data from 200+ client engagements and real-world insights from operating our own EC stores to handle everything from product listings and page creation to image selection, editing, and copywriting.

Advertising & Traffic Acquisition

Simply "running ads" doesn't protect profit margins. Meets Consulting understands the advertising characteristics of each channel and manages campaigns that balance ROAS (return on ad spend) with profitability.

Order Processing & Customer Support

Order processing, inquiry handling, review management -- if these "defensive" tasks don't run smoothly, you can't focus on "offensive" growth initiatives. Meets Consulting handles EC back-office operations so you can dedicate your resources to growth strategy.

Data Analytics & Reporting

To move beyond "running operations on gut feeling," Meets Consulting provides weekly and monthly data analysis reports. Revenue, profit margins, ad ROAS, CVR, traffic, search rankings -- we deliver data-driven situational awareness and actionable improvement recommendations.

Promotional Planning & CRM

Beyond day-to-day operations, driving revenue growth is also within Meets Consulting's scope. Seasonal events, official marketplace sales, new product launches, repeat purchase campaigns -- from planning to execution, our consulting and operations teams work in lockstep.

Team Building & In-Sourcing Support

To prevent managed services from becoming an "exit-less dependency," Meets Consulting also supports building your internal operations capability. From knowledge transfer and hiring requirements definition to operations manual development, we prepare you for eventual in-sourcing.

How we work with you

01

Free Consultation & Discovery (1-2 weeks)

We conduct a thorough discovery of your current EC business situation, challenges, and goals. If you're already working with a consultant or agency, we also review that arrangement to clearly identify where Meets Consulting can add value.

02

Current State Assessment & Workflow Design (2-3 weeks)

We analyze revenue data, advertising data, and product page performance across each channel to clarify "what to improve, who should do it, and in what order." Simultaneously, we design the division of responsibilities between your team and Meets Consulting.

03

Team Assembly & Operations Handover (2-4 weeks)

We assemble a dedicated team for your account and gradually transition existing operations to Meets Consulting. Rather than a bulk handover, we set test periods for each function to verify quality, minimizing the risk of operational disruption.

04

Operations Launch & Improvement Cycle (Monthly)

After launching managed operations, we conduct weekly data analysis and monthly strategy reviews. Rather than "just keeping things running," we set monthly improvement actions targeting continuous revenue and profit growth.

05

Scale or Transition to Self-Sufficiency

As your business evolves, you can flexibly choose to expand the scope of managed services (new channels, additional functions) or transition toward self-sufficiency (phased in-sourcing).

We'll recommend the right plan for you

Pricing for EC operations agency services is tailored to your specific situation and needs. Start with a free consultation so we can understand your current state and provide a custom proposal.

Plan Best For Scope
Spot Support Short-term, focused task execution "Need extra hands before a sale" or "Bulk product listing project"
Partial Operations Ongoing management of specific functions (ads only, page creation only, etc.) "Want professionals handling ad operations" or "Outsource product page creation"
Comprehensive Operations Monthly management across multiple operational areas "Outsource all EC operations to professionals" or "No in-house EC team"
Strategy + Full Operations Integrated consulting and operations agency "Outsource everything from strategy to execution" or "Serious about scaling EC"

* Flexible pricing models available: fixed fee, performance-based, or hybrid.

Free Consultation Available Now

During your initial consultation, we provide a complimentary quick audit of your EC operations.
We'll identify "quick wins you can implement immediately" and "which tasks to outsource first."
No sales pressure. Feel free to reach out.

Get Free Consultation

Case Studies

Food Manufacturer (50 employees, 3 marketplaces: Amazon/Rakuten/Yahoo!)

EC manager resigned. Operations across 3 marketplaces had become person-dependent and were on the verge of collapse. Revenue on all channels had been flat.

Consolidated operations for all 3 marketplaces under Meets Consulting. Standardized workflows while simultaneously executing full product page redesigns and advertising restructuring.

Result

JPY 8M/mo to JPY 19M/mo (2.4x)

Result

30% effective cost reduction

Apparel Brand (20 employees, Own EC + Rakuten)

Own EC and Rakuten were managed by separate agencies. Strategies were misaligned -- the same product was sold at different prices with different campaigns, causing brand damage.

Consolidated 2-channel operations under Meets Consulting. Established brand guidelines, unified cross-channel pricing and promotional policies, and implemented LINE CRM for repeat purchase initiatives.

Result

JPY 12M/mo to JPY 21M/mo (1.75x)

Result

18% to 34%

Consumer Goods Manufacturer (100 employees, Amazon-only)

Amazon revenue was JPY 30M/month, but operations were fully outsourced with zero in-house expertise. High agency fees were eroding profit margins.

Meets Consulting assumed managed operations while simultaneously running an internal team development program. Over 12 months, operations were gradually transitioned in-house.

Result

JPY 30M/mo to JPY 42M/mo (1.4x)

Result

40% cost reduction

View More Case Studies

Frequently Asked Questions

Consulting designs "what to do," while operations agency "actually does it." Meets Consulting's strength is that the same team handles both. Because strategy and execution are never separated, PDCA cycles run faster and time-to-results is shorter. Flexible transitions are possible, such as "starting with consulting only" or "adding operations later."

We support Amazon, Rakuten Ichiba, Yahoo! Shopping, and own EC sites (Shopify, BASE, makeshop, EC-CUBE, etc.). Cross-border EC support via Amazon Global is also available. By managing all channels centrally, you eliminate the need for separate agencies per marketplace.

Yes. From partial outsourcing -- such as "ad management only," "product page creation only," or "order processing only" -- to comprehensive EC operations management, we flexibly design the scope based on your challenges and resource situation. You can also scale the scope up or down as your business grows.

Yes. After reviewing your current contract and operational handover requirements, we develop a transition plan that ensures zero operational disruption. Running in parallel is also an option -- for example, keeping another firm's consulting while delegating execution to Meets.

Absolutely. Full support for companies without in-house EC staff is one of Meets Consulting's core specialties. We handle all day-to-day operations while aligning direction with your leadership team through monthly strategy meetings.

We welcome that goal. Meets Consulting's model is not about creating dependency -- it's about building your capacity for self-sufficiency. We support operations manual development, in-house team training (OJT), and phased operations transfer. Even after in-sourcing, we can continue as a strategic advisor for ongoing strategy reviews and new initiative guidance.

Currently, we primarily use a monthly fixed-fee model. While performance-based pricing may appear lower risk, it creates a structural incentive to "sacrifice profit margins to chase revenue." Since Meets Consulting prioritizes both revenue and profitability, we use a fixed-fee model to align interests between both parties. We're happy to discuss details during your free consultation.

Start with a free EC operations assessment

We'll audit your current EC operations setup at no cost. We'll visualize your workload, identify improvement areas, recommend the optimal scope of support, and clarify "what to outsource and what to keep in-house."
Assessment duration: approximately 60 minutes (online available)

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