Must-See for Beginners: What are Rakuten Ichiba Opening Fees and Costs? Thorough Explanation from Initial Costs to Fixed Monthly Fees

When considering opening a store on Rakuten Ichiba, the biggest concern is the cost structure of "how much it costs in total." In Rakuten Ichiba's fee system, not only fixed costs but also variable costs linked to sales are combined in a complex way, and grasping these accurately is the first step to success in the EC business. This article thoroughly explains from a professional's perspective, starting from initial costs to monthly fixed costs, and even the often-overlooked system usage fees.

1. Opening Fees on Rakuten Ichiba: 3 Basic Structures

Fees on Rakuten Ichiba are broadly divided into a 3-layer structure of "Initial Costs," "Monthly Fixed Fees," and "System Usage Fees (Variable Costs)." Many beginners tend to focus only on the monthly opening fees, but in reality, costs that fluctuate according to the sales volume greatly impact the profit margin.

• Initial Registration Fee：Common to all plans60,000 yen (before tax) is required。
• Monthly Store Fee: The plan you select (Ganbare!, Standard、Mega Shop）varies depending on。
• system usage fees：a percentage based on sales amount over the period％ (2.0%〜7.0%)is charged。

2. By Plan: Comparison of Fixed Monthly Fees

On Rakuten Ichiba, multiple plans exist to match your business phase. The most common "Standard Plan" is 50,000 yen per month, but the "Ganbare! Plan" aimed at test marketing can start from 19,500 yen per month. However, caution is required regarding the trade-off relationship that the cheaper the fixed fee plan, the higher the system usage fee (sales commission).

3. Breakdown of "System Usage Fee" Linked to Sales

Here is the most complex point. On Rakuten Ichiba, in addition to the monthly opening fee, the following costs are incurred as "System Usage Fees."

1. system usage fees：2.0% to 7.0% of sales (depending on the plan and sales amount）
2. Rakuten Point Funding Source: 1.0% of sales (standard)
3. mall safety improvement fund：0.1% of sales
4. payment processing fees (楽天ペイ）：売上の2.5%〜3.5%程度

Adding these up, the calculation means that approximately 10% to 15% of sales are deducted as overhead costs. When dealing with products with low profit margins, a pricing strategy that takes this variable cost into account is indispensable.

4. Cost Simulation Conscious of the Break-Even Point

Success on Rakuten Ichiba does not come by merely increasing sales, but by "retaining operating profit." Before investing in advertising costs (like RPP ads), let's first organize fixed and variable costs in a MECE (Mutually Exclusive and Collectively Exhaustive) manner, and calculate your own company's Break-Even Point (BEP). Specifically, the timing to switch to a Standard Plan is said to be around a monthly sales volume of 1.3 million yen.