JP
EN
Accelerate enterprise EC initiatives from within — with external expertise
The greatest barrier facing EC divisions at enterprise and mid-market companies is rarely a lack of ecommerce know-how. The inability to articulate EC investment rationale to the C-suite. Stalled coordination with logistics, IT, and marketing. Talented people on the team, yet the EC business simply cannot gain organizational momentum — these "organizational walls" are the true impediment to EC growth. Meets Executive embeds within your EC division as a trusted "right hand," delivering both deep EC expertise and the organizational driving force needed to move your business forward. This is a high-touch consulting engagement. Our CEO holds Certified Management Consultant credentials and is a former top Amazon consultant. Backed by 200+ EC client engagements, we provide end-to-end support from strategic planning and internal consensus-building through new business development and execution management.
EC is recognized as strategically important, but executive investment approval remains elusive
The EC team is committed, but cross-departmental collaboration is ineffective
Coordination with logistics, IT, and marketing is a persistent bottleneck for EC initiatives
No internal EC expertise to properly evaluate external partner proposals
Multiple EC service providers engaged, but no project manager to orchestrate the whole effort
Executive response to EC performance reports: "So what's the actual return on this?"
"Strengthen EC" is in the corporate strategy, but no concrete action plan has materialized
Need to develop an EC mid-term plan, but lack internal leadership to drive it
If any of these resonate, let's talk.
Get Free ConsultationMeets Executive is not a service that merely advises from the outside. We embed within the EC division as a working member — co-creating executive presentation materials, attending cross-departmental meetings, and managing project milestones.
Unlike the typical consulting approach of "delivering an impressive report and moving on," we design who receives it, how it's presented, and how approval is secured — then execute alongside your team. We eliminate the isolation that EC division managers often experience, providing both subject-matter expertise and organizational momentum.
Cross-departmental alignment stalls most often because there is no one internally who can articulate EC-specific considerations with precision. "Why should we use FBA?" "How should marketplace ad budgets be allocated versus direct-to-consumer?" "What system requirements are actually necessary?" — these questions require translation into the language of logistics, IT, marketing, and the C-suite respectively. That capability comes from 200+ EC engagements where we've learned what each stakeholder group cares about.
Meets Executive consultants serve as "translators" for the EC business, bridging communication gaps between departments.
Investment decisions for EC often stall because the information executives need to make informed decisions has not been properly structured. A request for "JPY 50 million in EC investment" falls flat without clear answers to "What exactly changes?", "What are the risks?", and "What are the exit criteria?"
Meets Executive draws on Certified Management Consultant analytical rigor and data from 200+ EC engagements to produce business plans, ROI simulations, and KPI dashboards at the level executives require for decision-making. We also provide executive meeting attendance and presentation support as needed.
Enterprise and mid-market EC operations typically involve multiple external partners — ad agencies, production firms, logistics providers, system integrators. Yet in many organizations, there is no project manager ensuring each partner's initiatives align with overall strategy, that budget allocation is optimal, and that KPI targets are on track.
Meets Executive serves as the PMO (Project Management Office) for the entire EC business, evaluating partner performance and orchestrating all activities toward strategic objectives. Where necessary, we recommend partner changes. Because Meets Consulting maintains in-house teams across advertising, creative, logistics, and AI, our PMO has deep operational understanding of every discipline it oversees — a fundamental differentiator from general-purpose PMO consulting.
The ultimate objective of Meets Executive is to build an EC division capable of operating independently without external support. Organization design, role definition and recruitment support, internal knowledge transfer and documentation, process standardization — we construct the frameworks required for the EC division to stand on its own, through hands-on partnership.
Rather than a model of permanent external dependency, we progressively reduce the scope of engagement, transitioning to an advisory contract (quarterly reviews) as the agreed exit. This transition plan is shared from the outset of every engagement.
We address the internal organizational barriers that impede EC business momentum, partnering directly with executives and business leaders to resolve them.
We develop the mid-term EC strategy and provide end-to-end support through executive approval. This includes market analysis, competitive research, and business plan development, plus executive presentation materials and — as needed — meeting attendance and presentation support.
We drive coordination and consensus-building across all internal departments involved in EC (logistics, IT, marketing, product development, legal, etc.). Understanding each department's priorities and constraints, we translate the EC division's requirements into language that resonates with each stakeholder, designing optimal outcomes for the organization as a whole.
We provide centralized progress management, risk management, and quality oversight for all EC-related projects. Internal teams and external partners (ad agencies, production companies, logistics providers, system vendors) are aligned to overall strategy and managed toward KPI achievement.
We build the KPI hierarchy and reporting framework required to communicate EC business performance accurately to the C-suite. We resolve the common challenge of EC teams not knowing how to report to executives, creating an automated system that generates and delivers periodic management reports.
We define the organizational structure, staffing requirements, skill frameworks, and recruitment/development plans for the EC division. We design an organization appropriate for your business phase and map the roadmap to full internal capability.
We support the exploration and launch of new business opportunities beyond existing EC operations. D2C brand creation, expansion to untapped channels, entry into new categories or markets, cross-border EC — new ventures face numerous hurdles from initial "go/no-go" evaluation through business planning, internal approval, and launch execution. Meets Executive draws on market data and success/failure patterns from 200+ engagements to minimize risk while driving new business initiatives forward.
Through direct dialogue with the CEO or EC business leader, we assess the current state of the EC operation and identify exactly where internal progress has stalled. Our CEO leads this session personally, going beyond surface-level EC challenges to examine organizational structure, decision-making processes, and internal dynamics.
Beyond EC performance data, we assess organizational structure, decision-making processes, interdepartmental relationships, and external partner utilization. We identify the structural root causes preventing the EC business from moving forward internally and present findings with recommended solutions in a comprehensive diagnostic report.
Based on assessment findings, we develop the EC growth strategy and internal acceleration roadmap. We specify "what, by when, by whom, in what sequence" and include the schedule for required internal approval processes.
Following the roadmap, we embed within the EC division as your "right hand." Executive reporting, cross-departmental coordination, external partner management, KPI tracking — we co-execute every activity required to move the EC business forward.
Once your EC division has the structure (talent, processes, knowledge) to operate independently, we progressively reduce the scope of engagement. The relationship transitions to an advisory contract with quarterly executive reviews and on-demand support for critical strategic decisions.
Meets Executive pricing is tailored to your specific situation and requirements. We begin with a complimentary consultation to understand your needs and provide a detailed proposal.
| Plan | Best For | Scope |
|---|---|---|
| Spot Consultation | "We need an urgent EC investment decision" or "We need help building an executive presentation" | Focused executive consultation on a specific topic (1-3 sessions) |
| Business & Organizational Assessment | "We need to identify why our EC business isn't progressing" | Current state analysis + organizational assessment + acceleration plan development |
| Embedded Partnership (Monthly) | "We want to seriously drive our EC business forward internally" | Monthly engagement as the EC division's embedded right hand |
| Full Support | "We want both strategic acceleration and hands-on execution" | Embedded partnership + Meets Consulting execution team for initiative delivery |
* We offer flexible pricing models including fixed-fee, performance-based, and hybrid structures.
Complimentary Consultation Available
In your initial consultation, we'll conduct a complimentary review of the challenges impeding your EC business.
We'll outline "what's causing the stall" and "the steps required to build momentum."
No sales pressure. Let's simply start the conversation.
We conducted an organizational assessment and identified 3 structural causes: (1) Executives lacked the information needed to make EC investment decisions. (2) No PMO existed for cross-departmental projects. (3) EC team members spent 60% of their time on internal coordination rather than EC operations. We developed an executive-ready business plan with investment simulation to secure approval, established cross-functional project governance, and restructured the EC team's time allocation toward operational excellence.
Result
JPY 500M to JPY 1.2B annual revenue
Result
JPY 150M EC infrastructure investment approved
Meets Executive joined as PMO for the owned EC initiative. We led platform selection (recommending Shopify + customization to accelerate decision-making), developed coordination timelines across logistics, IT, and marketing, crafted a phased marketplace-to-owned-EC migration plan, and secured executive committee approval. We provided centralized project progress and issue management throughout.
Result
1-year stall to launch in 6 months post-PMO engagement
Result
Owned EC: JPY 0 to JPY 40M monthly revenue
We designed a wholesale-D2C coexistence model. This included product line differentiation, pricing architecture, and channel segmentation rules, supported by quantitative analysis demonstrating "D2C does not cannibalize wholesale." We organized and facilitated briefing sessions for sales division leadership to achieve consensus. We then provided end-to-end support for D2C division organization design, talent recruitment criteria, and EC platform selection.
Result
Division launched & EC live within 8 months
Result
JPY 350M annual revenue (first year)
Meets Consulting's management consulting service supports EC business "decision-making." Meets Executive is the premium tier, purpose-built for "driving EC initiatives forward" within the organization. It provides comprehensive capabilities including C-suite presentation support, cross-departmental coordination, PMO functions, and external partner management — everything required to move the organization. It is ideal for enterprise and mid-market companies where "the EC strategy exists, but internal execution has stalled."
It is not full-time on-site. The standard model is a hybrid approach combining 1-2 days per week of on-site involvement (executive meetings, cross-departmental coordination sessions, project steering) with day-to-day online communication. Additional on-site presence is provided for urgent decisions or critical internal presentations. Frequency is flexibly adjusted to your organization's needs.
In fact, lean EC departments benefit the most. When an EC team has only 1-3 members, they often spend the majority of their time on internal coordination rather than the EC operations they should be focused on. Meets Executive takes on internal coordination and project management, allowing your EC team to concentrate fully on EC operations.
Not at all. Meets Executive operates as a PMO that collaborates with your existing external partners. We align each partner's activities with the overall strategy and objectively evaluate their performance. Replacing them with Meets Consulting's execution team is not our default approach. However, if a partner's performance falls below benchmarks, we will recommend alternatives.
Yes. Supporting the preparation of executive-level presentation materials and attending board meetings and executive committee sessions is a core component of the Meets Executive service. As EC subject-matter experts, we respond to executive questions in real time and facilitate informed decision-making.
Yes. This is one of Meets Executive's core capabilities. D2C brand creation, owned EC launch, cross-border EC, new category entry — we provide end-to-end support from opportunity assessment through business planning, internal approval, and launch execution. For enterprise and mid-market companies in particular, "cannibalization with existing channels" is typically the greatest concern for new ventures. Drawing on 200+ engagements, we design coexistence models that protect existing business while enabling new growth.
Duration varies with organizational complexity and project scope, but embedded partnerships typically run 12-24 months. The first 3-6 months focus on building the acceleration framework, months 6-18 on strategy execution, and the engagement transitions to advisory when your EC division demonstrates self-sufficiency. Spot consultations and business assessments can be completed in 1-3 months.
If your EC business is stalling inside the organization, we invite you to a complimentary initial consultation. Our CEO engages directly, examining not only EC challenges but organizational structure and internal dynamics in depth.
Initial consultation: Complimentary, 60-120 minutes (in-person or online)
Let us help with your e-commerce challenges