Cross-Border EC Expansion

Build Overseas Revenue with Amazon Global Selling

"We want to sell overseas, but don't know where to start." "We listed on Amazon US, but nothing is selling." "The barriers of international logistics, customs, and language are too high." — Cross-border e-commerce comes with challenges fundamentally different from domestic EC. Meets Consulting's cross-border EC brand "Meets Frontier" supports market entry across Amazon US, EU, Southeast Asia, and other international marketplaces. Armed with the proven selling power built from supporting over 200 clients on domestic Amazon, Rakuten, and Yahoo!, we provide end-to-end support from overseas market research to listings, ad management, logistics setup, and local market optimization.

Registered Amazon Partner Agency (domestic & international)
Over 200 domestic EC clients supported
Over 200 clients supported on domestic Amazon
Cross-Border EC Expansion

Are You Facing These Cross-Border EC Challenges?

Want to sell products overseas but don't know where to start

Listed on Amazon US but sales are near zero

Unsure how to research overseas competitors and set pricing

Struggling to create product pages in English or other languages

International shipping, customs, and returns processes aren't set up

Don't understand how to use FBA international warehouses

No expertise in running international advertising campaigns

Can't decide which country or channel to target first

Want to use government subsidies but unsure how to apply

If any of these resonate, let's talk.

Get Free Consultation

4 Reasons Clients Choose Meets Frontier for Cross-Border EC

01

Proven Domestic Amazon Selling Power — Applied Directly to International Markets

Meets Consulting has supported over 200 clients as a registered Amazon Partner Agency. The SEO optimization, ad management, Buy Box strategies, and product page best practices refined on domestic Amazon translate directly to international Amazon. Our deep knowledge of Amazon Global Selling best practices minimizes account risk while maximizing sales. The ability to translate "domestic sales success" into "international sales logic" — this is Meets' greatest advantage over cross-border-only consultants.

02

End-to-End Support: Market Research → Listing → Ads → Logistics → Optimization

In cross-border EC, partial support — "just site setup" or "just translation" or "just logistics" — doesn't deliver results. Meets Frontier provides one-stop support covering every aspect of cross-border EC: from target market research and competitor analysis, to multilingual product pages, international ad management, FBA/overseas logistics setup, and data-driven PDCA improvement cycles. No more managing multiple vendors — execute a cohesive strategy at speed.

03

Beyond Amazon: Multi-Channel International Expansion

Amazon isn't the only cross-border channel. We also support international Shopify storefronts, eBay, Shopee (Southeast Asia), and even international social commerce via Instagram and TikTok. We design the optimal channel mix based on your product characteristics and target market. Maximize overseas revenue with an "Amazon + Owned International EC" multi-channel strategy.

04

Government Subsidy & Grant Application Support

Cross-border EC projects may qualify for various government subsidies and grants from METI, the SME Agency, JETRO, and other organizations. Meets Frontier provides support from identifying eligible programs through application document preparation, helping reduce initial investment while launching your international expansion.

Cross-Border EC — 6 Areas of Support

Comprehensive support for expanding sales on international marketplaces, from market research to logistics setup.

International Market Research & Entry Strategy

"Which country," "which products," "which channel" — we support the critical initial decisions that determine cross-border success, backed by data.

Target country market size, growth rate & competitor analysis Local consumer needs & purchasing behavior research Amazon/marketplace category-level market analysis Pricing strategy (revenue simulation incl. tariffs & logistics) Channel selection (Amazon US/EU/SEA, Shopify cross-border, eBay, etc.)

International Amazon Account Setup & Listing Support

As an Amazon Global Selling partner, we provide hands-on support from account creation through listing optimization on international Amazon.

Seller account setup & KYC verification support Product listing creation (English & multilingual) SEO optimization (backend search terms, international A+ Content) International Amazon Brand Registry FBA international warehouse inbound planning

International Advertising Management

We optimize international ad campaigns across Amazon and other platforms, leveraging expertise built from domestic Amazon ad management.

Amazon Ads international (Sponsored Products / Brands / Display) Google Ads international (Search, Shopping, P-MAX) Meta Ads international (Facebook / Instagram) TikTok Ads international Keyword research (local language search volume analysis)

Product Page Localization & Multilingual Content

Not "translation" but "localization" — we create product pages that truly resonate with local consumers.

Product title & description native writing (English, Chinese & more) Product image localization (sizing, usage scenes, cultural adaptation) International A+ Content & Brand Story production Review acquisition strategy (Amazon Vine international, Early Reviewer, etc.) Packaging & labeling international compliance guidance

Cross-Border Logistics, Shipping & Customer Support

International shipping, customs, and returns are among the biggest barriers in cross-border EC. We build logistics systems that maximize FBA while balancing cost and speed.

FBA international warehouse inbound planning (direct ship or domestic→int'l forwarding) Non-FBA logistics options (overseas 3PL, self-fulfillment) Customs duties & tax (VAT/GST) pre-calculation & compliance International carrier selection & contract negotiation support International returns policy design & fulfillment setup

Shopify International EC Store Development

Beyond Amazon, we support building international Shopify-based owned EC stores as an additional sales channel.

Shopify Markets multilingual & multi-currency store setup International UI/UX design (optimized for local purchasing habits) International payment integration (PayPal, Stripe, local methods) International SEO (hreflang tags, domain strategy) Social commerce integration (Instagram Shopping, TikTok Shop)

Our Engagement Process

01

— Free Discovery Call (60 Minutes)

We learn about your products, business overview, and international expansion goals. We share initial hypotheses on the most promising country and channel combinations.

02

— International Market Research & Entry Strategy

We research competitors, demand, pricing, and regulations in target markets, then develop an entry roadmap complete with revenue projections.

03

— Account Setup, Site Build & Listing Preparation

We set up international Amazon accounts, localize product pages, prepare FBA shipments, and build everything needed to start selling.

04

— Launch, Ad Management & Improvement Cycle

After launch, we begin ad management and data analysis. Weekly to biweekly meetings track sales, ad efficiency, and inventory — refining strategy through ongoing PDCA cycles.

05

— Growth Phase: Expanding to New Countries & Channels

Once a success pattern is established in one country or channel, we design expansion into additional markets. Scale your international revenue step by step.

We'll Recommend the Right Plan for You

Our cross-border EC support fees are tailored to your specific situation and needs. Start with a free discovery call to discuss your current state, and we'll provide a customized estimate.

Plan Scope Ideal Phase
Spot Diagnostic International market research + feasibility report Exploring the possibility of going global
Consulting Strategy development + monthly advice + listing support Have internal execution resources
Execution Support Strategy + account operations + ad management + logistics setup Lack execution resources internally
Full Support Market research → listing → ads → logistics → CS — everything Want cross-border EC managed from scratch

* We offer flexible pricing models including fixed-fee, performance-based, and hybrid structures.

Free Consultation — Available Now

In your first consultation, we'll assess your international expansion potential at no cost.
We'll identify the best markets and platforms for your products and outline the steps needed to enter.
No sales pressure — just practical insights.

Get Free Consultation

Case Studies

Consumer Goods Manufacturer (Amazon US Entry)

JPY 30M monthly revenue on domestic Amazon. Wanted to expand overseas but had no internal expertise or resources.

Amazon US account setup + product page English localization + FBA US inbound + Sponsored Products management

Revenue

US monthly revenue $80,000 achieved (6 months)

Ranking

Top 10% in category

Beauty & Cosmetics Brand (Southeast Asia Expansion)

Popular domestically but zero overseas revenue. Wanted to expand into Southeast Asia.

Amazon SG listing + Shopify cross-border store development + Instagram international ad management

Revenue

JPY 5M monthly revenue achieved (12 months)

Repeat Rate

18% via Shopify

Food Manufacturer (Amazon EU Expansion)

Already listed on Amazon UK but stagnating at $2,000/month. Ad optimization was neglected.

Product page native rewrite + A+ Content creation + complete ad strategy overhaul

ACOS

45% → 18%

Revenue

$2,000 → $25,000 (12.5x growth)

View More Case Studies

Frequently Asked Questions

Absolutely. We welcome inquiries from companies still in the exploratory stage — whether you're wondering "Can our products sell overseas?" or "Which country should we start with?" Our free Cross-Border EC Potential Assessment helps evaluate your products' international viability together.

We primarily support Amazon US (North America), Amazon EU (UK, Germany, France, Italy, Spain), Amazon AU, Amazon SG, and multi-country expansion via Shopify. For China cross-border EC (Tmall, JD.com, etc.), we can also provide support through specialist partners. Please let us know your target markets.

Yes. We also support building international Shopify storefronts, as well as listings on eBay and Shopee (Southeast Asia). We recommend the optimal channel mix based on your product characteristics and target market.

No problem at all. We support everything from product page translation and localization to setting up overseas customer support operations. Rather than simple translation, our strength lies in true localization — crafting messaging that resonates with local consumers.

Yes. We provide end-to-end support for FBA US and FBA EU inbound planning, international shipping route optimization, and customs compliance. Leveraging FBA significantly boosts product visibility as Prime-eligible items, directly driving sales growth.

There are several subsidies and grants available for cross-border EC, including the SME Agency's IT Adoption Subsidy and JETRO support programs. We handle everything from identifying eligible programs to supporting application document preparation.

Yes. In fact, engaging us for both simultaneously lets us use your domestic EC sales data to inform your international expansion, significantly increasing success rates. From directly taking top-selling domestic products to international markets, to applying domestic ad expertise to overseas campaigns — Meets delivers unique synergies across domestic and international operations.

Pricing varies significantly depending on the number of target countries, products, channels, and the scope of support required. After a free Cross-Border EC Potential Assessment, we'll present a plan and estimate tailored to your situation. Just reach out — no obligation.

Ready to Turn "Selling in Japan" into "Selling Worldwide"?

As an Amazon Global Selling partner, we'll assess your products' international potential. Start with a free 60-minute Cross-Border EC Potential Assessment to identify the best target markets and channel strategy for your business.

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