| Industry | Manufacturing |
|---|---|
| Annual Revenue | Approx. ¥50 billion |
| Employees | 1,000 |
| Services Provided | New Business Development / Training Program |
A manufacturing group company with an annual revenue of 50 billion yen. As a result of aggressive business expansion through M&A, multiple companies joined the group, but "synergy as a group" was hard to generate despite the increase in group companies. The situation where "we are supposed to be the same group, but we don't know what the company next door is doing" continued.
Management was particularly alarmed by the lack of knowledge and practical experience in the EC and digital marketing domains. Although a new growth engine—not just an extension of existing businesses—was needed, they lacked the personnel, the knowledge, and the cross-organizational collaboration to drive it forward.
Meets Consulting designed a 6-session program combining "lectures + workshops + cross-group interaction." Rather than just teaching knowledge, the goal was to simultaneously trigger learning and organizational transformation through the process of participants creating new business plans themselves.
Provided cutting-edge EC and digital marketing knowledge in an input format. Surveys were conducted after each session, and the next session's content was dynamically improved in real-time based on the participants' understanding and interests. The high quality is reflected in the participant feedback: "There were many realistic proposals, not just eccentric ideas."
We intentionally created teams with a mix of members from different group companies by rotating teams twice. As shown by the feedback, "At first, opinion exchange was passive, but by the final session, all teams were actively debating," the walls between group companies began to break down.
In the final session, participant teams presented their new business plans to management. The sense of ownership shifted dramatically, as seen in the feedback: "There were moments where they gave tough feedback even to management, making me feel that they were treating this as 'their own business' rather than something superficial."
Successfully created 1 new business development plan leading to a proposal to management. The satisfaction rate among the 12 participants recorded 98%.
More importantly than the numbers, the true achievement was fostering a culture of networking and information exchange across group companies. Finding value as a "highly meaningful place for cross-group information exchange and networking" reflects the program's true worth.
"At first, opinion exchange was passive, but by the final session, all teams were actively debating. It was highly meaningful as a place for information exchange across the group and networking among participants. There were moments where they gave tough feedback even to management, making me feel that they were treating this as 'their own business' rather than something superficial."— Manufacturing, Program Participant
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