| Industry | Finance: Banking |
|---|---|
| Employees | 2,300 |
| Services Provided | Organizational & Talent Development / Management Training |
This banking financial institution with 2,300 employees had a stable organizational foundation, yet frontline managers shared common frustrations: "Employees don't take initiative," "They barely respond to instructions," "Young and veteran staff don't mesh." Branches with stagnating sales showed this tendency most prominently.
On the surface it appeared to be a "motivation problem," but the essence ran deeper. Individual employees had never confronted questions like "Why do I work here?" or "What do I want to achieve through this work?" — resulting in a passive stance becoming embedded in organizational culture.
Rather than reviewing KPIs or target numbers, Meets Consulting proposed workshops that "deep-dive into individual purpose." While seemingly roundabout, this approach most directly drives organizational transformation. When employees clarify "why they work," they start taking action without being told.
Each employee articulated their "purpose" (why they work, what they want to achieve). By understanding the difference between "purpose" and "goals," intrinsic motivation emerged, building the foundation for proactive behavior instead of waiting for instructions.
Conducted workshops connecting individual purposes to company mission and values. The feeling that "my purpose is connected to the company's purpose" changed the meaning of daily work, and for managers, "the direction to aim for became clear."
Through shared workshops, young and veteran staff dialogued together, deepening understanding of each other's strengths, values, and perspectives. When "awareness of working together" emerged, team functionality was restored.
After the training, proactive behavior and assertive communication increased among employees, improving teamwork. This consequently led to revenue growth. "Through the workshop, mutual understanding among employees deepened, and awareness of working together emerged" — these words capture the essence of the change.
"Employees began taking initiative and speaking up more actively, which strengthened teamwork and ultimately led to revenue improvement. Through the workshop, mutual understanding among employees deepened, and awareness of working together emerged. The workshops clarifying individual and company purposes made management significantly more effective."— Finance (Banking), Manager
Got challenges with EC or digital marketing?
Consult with Meets Consulting. Initial consultation is free.