| Industry | Manufacturing: Auto Parts / Accessories |
|---|---|
| Annual Revenue | Approx. ¥2 billion |
| Employees | 40 |
| Services Provided | Strategy Development / Digital Marketing (Amazon US) |
Japan's automotive market has been on a long-term decline. For this auto parts manufacturer with ¥2 billion in annual revenue and 40 employees, this trend posed a major business threat. The sense of crisis — "If we only rely on the domestic market, we face nothing but a gradually shrinking future" — led to the decision to expand to the US Amazon.
However, the real difficulties began after the decision. Despite listing on Amazon US, they didn't know how to sell, and advertising costs just kept piling up. "We were wasting advertising budget without being able to grow sales" — the manager's words directly capture the frustration at the time.
The first thing Meets Consulting did was "market and challenge analysis." They began by thoroughly analyzing how US Amazon customers search for auto parts and what product pages drive purchases. Only after identifying "positions where we can win" did they execute strategies.
Analysis of US market competitive landscape and customer insights. Analyzed search keywords and improved product titles, descriptions, and images to redesign product pages that "get found in searches and make viewers want to buy."
Systematically designed ad campaigns on three axes: competitor targeting, keyword targeting, and remarketing. Measuring effectiveness through ROAS and ROI, we built a mechanism to concentrate budget on high-performing campaigns. We addressed the "don't waste ad spend" challenge through structural solutions.
As advertising effectiveness emerged, brand awareness initiatives and review acquisition strategies were pursued simultaneously. Enabling new products to climb rankings immediately upon release achieved "quick launches," and internal motivation for new product development also increased.
Amazon US sales achieved +100% YoY growth. The US business became the channel with the highest growth rate and profit margin within the company. "In a context where domestic growth is slowing, the US business boasts the highest growth rate and profitability, raising its internal priority" — these words demonstrate the impact on the entire business.
Notably, the US business success also rippled into organizational culture. "New products sell dramatically faster than before, which has accelerated new product development internally." The overseas EC success experience upgraded the entire company's development and sales cycle.
"New products now sell dramatically faster than before. As a result, new product development has sped up internally as well. In a context where domestic growth is slowing, the US business boasts the highest growth rate and profitability, raising its internal priority. We'd love to have Meets support our domestic sales as well."— Manufacturing (Auto Parts), Manager
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