| Industry | Retail: Car Leasing |
|---|---|
| Annual Revenue | Approx. ¥230 billion |
| Employees | 1,700 |
| Services Provided | Digital Marketing / Strategy Development |
For this car leasing operator with ¥230 billion in annual revenue, digital marketing was a critical growth driver. While they had invested heavily in various ads including Google Ads to expand awareness, they faced a contradiction: "Despite expanding awareness, we're not getting any conversions."
"Our previous agency only proposed increasing Google Ads budget," the manager recalls. Even with budget increases, results didn't change. Caught in this cycle, they sought a fundamental approach overhaul and contacted Meets Consulting.
Meets Consulting proposed a "LINE × X (formerly Twitter) combined strategy" — an approach with few precedents in the industry. Rather than increasing ad spend, we designed a system to deepen 1-to-1 communications with prospects—"warming them up" before driving conversions.
We designed scenario-based LINE messages that adapt content based on customer interest level and situation. Following the "buyer journey" from initial interest through comparison, consideration, and application, we built a system delivering the right information at the right timing.
By tag-managing traffic sources, survey responses, and behavioral data, we precisely identified "where customers came from and what they're interested in." Sending matched messages to each individual dramatically improved conversion rates compared to mass broadcasts.
Running campaigns on X (formerly Twitter) significantly increased LINE official account friend registrations. Combining SNS-driven new touchpoint expansion with LINE's conversion rate improvement established a low-cost, high-conversion marketing model.
After implementation, LINE-sourced screening pass rate recorded a 590% increase over all-media average. This became the highest conversion rate across all advertising channels. Additionally, 6,990 new LINE friend registrations were achieved, building marketing assets that continue generating results.
"It became the initiative with the highest conversion rate among all media" — the manager's words prove the effectiveness of this approach.
"While our ad awareness was expanding, we weren't getting conversions and were struggling. Our previous agency only proposed increasing Google Ads budget, but Meets proposed a unique approach combining LINE and X. As a result, it became the initiative with the highest conversion rate among all our media."— Retail (Car Leasing), Manager
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