| Industry | EC & Retail: Motorcycle Gear & Parts |
|---|---|
| Services Provided | Digital Marketing / Marketing Strategy |
This company sells products to a specific community of passionate motorcycle enthusiasts. The most dedicated users gather at real-world motorcycle events. However, a long-standing frustration was: "People who come to the venue somehow don't end up purchasing through our EC site."
In motorcycle gear and parts EC, enthusiastic customers were nearby, but there was no way to reach them. As the phrase "We were struggling with brand awareness improvement and event sales strategies" suggests, the challenge was finding a way to connect offline excitement to online purchasing.
Meets Consulting proposed "Real × EC" fusion OMO marketing. Using the Suzuka 8 Hours—one of Japan's largest motorcycle racing events—as the stage, they designed initiatives that could simultaneously reach both attendees and those who couldn't make it.
Centered around a 2-day sales booth at the race, we developed an announcement plan for feature pages involving sponsor manufacturers. Through promotional material distribution (stickers, etc.), we designed natural pathways guiding attendees to EC feature pages.
To realize a "See it at the venue, buy it on the spot" experience, we built a pathway from QR codes directly to EC time-sale pages. With purchase support staff also deployed, we created an environment where motorcycle enthusiasts could naturally engage in purchasing behavior.
For fans unable to attend, we delivered race live reports and time-sale announcements in real-time via SNS. While conveying event excitement through screens, we created mechanisms to drive EC purchases. This completed the OMO strategy capturing both physical attendees and online fans.
During the race period (just 2 days), both unique user numbers and time-sale revenue targets were achieved. "Customer feedback was very positive" — the quality of the experience was also highly evaluated.
This case demonstrates that combining offline "passion" with online "convenience" creates a purchasing experience that neither could achieve alone.
"We were struggling with brand awareness and event sales strategies when they proposed a new 'Real × EC' combined promotion. We were able to create a system where customers could purchase immediately at the event venue, and customer feedback was very positive."— Retail (Motorcycle Gear), Manager
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