| Industry | Wholesale: Auto Accessories (also operates mobile phone shops) |
|---|---|
| Annual Revenue | Approx. ¥2 billion |
| EC Sales (Before) | ¥0 |
| Services Provided | B2B Strategy / Amazon B2B Entry Support / Operations Design / Hands-on Support |
| Listing | Anonymous |
Their core business was auto accessories wholesale. They had built strong relationships with local customers over many years, but the market itself was shrinking, and business closures among their clients were increasing. Their trade area was limited to a 30-minute radius. Revenue was declining year after year, and the CEO felt a sense of crisis — "At this rate, we'll slowly wither away" — but couldn't find a breakthrough solution.
That's when they turned their attention to expanding sales channels nationwide through Amazon B2B. They had abundant inventory in their warehouse. But they had zero EC experience. Despite anxieties — "Can we really do EC?" — they decided to take the challenge. However, once they started, they encountered walls far beyond what they had anticipated.
The first thing Meets Consulting did was identify "winning strategies" through data, not intuition. By cross-referencing client inventory data, Amazon B2B demand data, market inventory conditions, and price elasticity, we scientifically extracted "only the products with selling potential from existing inventory." From there, we designed the strategy. This wasn't mere "listing support" — we simultaneously advanced three approaches as a structural transformation to realize a second founding.
To resolve the state of having abundant inventory but not knowing what to list, we started with data analysis. By matching client inventory data against Amazon B2B demand data, we identified "products that sell now," "price-competitive products," and "high corporate demand products." By designing strategy with data rather than intuition or experience, we charted a path to reliably convert stagnant inventory into revenue.
Amazon Business is fundamentally different from consumer-facing EC. Corporate customers are price-sensitive, have bulk purchasing needs, and make decisions based on ongoing business relationships. Meets Consulting systematically designed corporate pricing, volume discount structures, gross margin threshold lines, and competitive corporate price analysis based on this B2B-specific purchasing behavior — building a pricing strategy that "sells and profits."
The most critical element was translating strategy into "a system that actually works." Order flow design, inventory synchronization rules, operations manual creation. And daily hands-on support. In a veteran-centered organization, simply introducing new systems won't achieve adoption. Meets Consulting stepped in as a facilitator, serving as the driving force while building a structure where the CEO and staff could eventually operate independently. "They contacted us every day, which made us get serious too" — the CEO's words capture the essence of this hands-on approach.
Within just 3 months of engagement, monthly sales exceeded ¥3 million. Starting from zero EC revenue, the trinity of data strategy × B2B-specific pricing × operations infrastructure enabled a fast-track launch.
More significant than the numbers was the perceptual shift reflected in the CEO's words: "A new market became visible." The experience that "products we were sure would never sell were actually selling online" — the confidence and change awareness this gave the organization became the greatest asset for the next growth phase. Stagnant inventory was converted into revenue, achieving liberation from the trade-area-dependent model and establishing a self-sustaining B2B operation.
"They taught us everything from screen operations to inventory management. They contacted us every day, which made us get serious too. Products we were absolutely sure would never sell were actually selling online. A new market became visible."— Wholesale (Auto Accessories), CEO
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