What is Rakuten ROOM? Web Managers Thoroughly Explain Benefits: Secret Strategy for CVR Improvement by Social Commerce
Rakuten Room (ROOM) is a 'Shopping SNS' where users can curate and introduce Rakuten Ichiba products from their own perspective. For web managers and EC operators, Rakuten Room functions not just as an affiliate tool but as a powerful channel for attracting customers and improving CVR utilizing UGC (User Generated Content). In this article, we thoroughly explain the mechanism of Rakuten Room, the merits for both the operator and user sides, and its strategic value as social commerce.
Table of Contents
1. Basic Structure of Rakuten ROOM and Role of Social Commerce
Rakuten Room is a platform where you can introduce products sold on Rakuten Ichiba to other users by 'Kore!' (posting) them to your 'my ROOM'. The biggest feature is that 'individual sense' becomes the trigger for purchasing.
While traditional EC search is 'purpose buying', Rakuten Room is 'discovery commerce' where you find what you want while looking at the timeline. This has the effect of shortcutting from 'awareness' to 'interest/concern' in the purchasing funnel and guiding users directly to the comparison/consideration phase.
2. 3 Major Benefits Users Use Rakuten ROOM
Users who use Rakuten Room (ROOMER) have mainly the following 3 merits.
- Earning Performance Rewards (Rakuten Cash): If a product sells via your post, a reward of 2% or more is generated.
- Efficiency of Shopping: By following trusted users, you can quickly find 'really good things' from the vast amount of Rakuten Ichiba products.
- Community Formation: You can connect with users who supply similar tastes through 'Likes' and 'Comments'.
3. Customer Attraction Potential of "ROOM" EC Businesses Should Note
From the perspective of a Web Manager, Rakuten Room is excellent as a device that automatically generates 'recommendations by third parties (UGC)'.
Advertisers (stores) can acquire external traffic without spending advertising costs by having their products 'Kore!'ed in ROOM. Especially when an influencer introduces their product in ROOM, it tends to achieve a very high CVR (Conversion Rate) due to its reliability.
Estimated CVR Comparison by Inflow Channel
4. Mechanism of Rank System and Reward System
Rakuten Room has 'ROOM Ranks (E to S)', and the reward rate increases as the rank goes up. S-rank and A-rank users have very strong diffusion power, and having them pick up your products is the key to Rakuten SEO and sales maximization.
FAQ
- Q. Does it cost money to start Rakuten ROOM?
- A. It is completely free. Anyone with a Rakuten ID can immediately open 'my ROOM' and start introducing products.
- Q. Can I get rewards for posting products I bought myself?
- A. Self-purchase (buying via your own ROOM) is prohibited by terms and not eligible for rewards. It is strictly a tool for introducing to others.
Take Your EC Business to the Next Stage
We propose specific measures for UGC strategies utilizing Rakuten Room and improving CVR within the mall.
Consult for Free StrategySummary
Rakuten Room is a 'place where you can earn rewards while having fun' for users, and a 'source generating reliable traffic' for businesses. In particular, the penetration of own products into a community formed by users with high purchasing intent brings merits exceeding advertising equivalent value. In the future where social commerce becomes mainstream, strategic utilization of Rakuten Room can be said to be an essential condition for EC success.
Published: February 13, 2026 / Author: RISA WATANABE
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References
- [1] Rakuten Group, Inc. ROOM Guidelines
- [2] Social Commerce Market Trend Survey 2025