[Must-See for Beginners] What is Rakuten ROOM Mechanism? Thorough Explanation of Reward Generation Flow and Affiliate Basics

Many people who want to start Rakuten Room (ROOM) must be wondering 'How do rewards come out?' or 'How is it different from normal shopping?'. The mechanism of Rakuten Room is, in a word, 'User-Participatory Social EC'. It is a mechanism where you can receive referral fees (affiliate rewards) from Rakuten when someone purchases a product you recommended. In this article, we explain the business structure and the flow of result generation in detail from a professional perspective so that beginners can start without hesitation.

1. Basic Structure of Rakuten ROOM: Fusion of UGC and Affiliate

Rakuten Room is an SNS-type affiliate service where you can collect and introduce Rakuten Ichiba products in your 'Room (my ROOM)'. In marketing terms, it can be said to be a type of Cost Per Action (CPA) advertisement utilizing User Generated Content (UGC).

General affiliate marketing requires building a blog or website, but Rakuten Room is completed within the app, so the technical hurdle is extremely low. Since you can use the powerful traffic of the Rakuten Ecosystem, the soil for attracting customers is already prepared even for beginners.

2. 4 Steps Until Results are Generated

The flow where rewards are generated in Rakuten Room is very simple, but accurate understanding is required. It is confirmed as a 'result' through the following process.

1. 'Kore!': Post Rakuten Ichiba products to your room.
2. User goes through: Another user clicks the 'See details on Rakuten Ichiba' button in your room.
3. Purchase is completed: Put in the shopping cart within 24 hours after clicking, and complete the purchase within 89 days (within Cookie expiration).
4. Generation of Performance Reward: A few percent of sales is granted as a reward.

What is important here is that even if products other than 'what you recommended' are bought, they are eligible for rewards. If they enter Rakuten Ichiba via your room, the entire purchasing behavior within that session becomes the subject of evaluation.

3. Mechanism of Reward: Rakuten Cash and Rank System

There are two types of reward systems: 'Normal Reward' paid by the Rakuten Affiliate Secretariat and 'Rank Bonus' unique to Rakuten Room. Ranks range from E to S, and bonus points are granted when reaching B Rank or higher.

Rewards are paid in 'Rakuten Cash' in principle. To raise the rank, setting up a profile, utilizing search functions, and above all, posting 'Original Photos' is indispensable. The quality of content is strictly evaluated by AI image analysis and visual checks.

4. Strategic Approach to Maximize Results

Just lining up products will get you buried in many rooms. From the perspective of an EC consultant, we recommend the following 'MECE' strategies.

• Target Segmentation: Thoroughly create a room that sticks to a specific cluster such as 'Nordic Interior Lovers' or 'Time-saving Cooking Group'.
• Linkage with Seasonal Events: Strengthen posts in time with the timing when market demand increases, such as Rakuten Super SALE and Shopping Marathon.
• Optimization of Micro Copy: Enhance information reliability (social proof) by including 'demerits felt by actually using' in the product description.

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