Prevent Opportunity Loss by "Visualization" of Inventory! Introduction Merits of Inventory Management System Supporting Multi-Mall Operation
Opening stores in multiple EC malls like Rakuten Ichiba and Yahoo! Shopping is standard for sales expansion. However, as business expands, "inventory management" becomes more complex. "Overselling" where orders come in for sold-out products because manual updates cannot keep up, or conversely "opportunity loss" where listing is stopped even though there is inventory, greatly damage shop's credibility and profit. In this article, we thoroughly explain introduction merits of inventory management system that realizes "visualization" of inventory and dramatically streamlines multi-mall operation.
Table of Contents (Click to Expand)
1. Challenges of Inventory Management in Multi-Mall Operation
What many EC operators face is time lag of inventory synchronization between platforms. For example, it is impossible to manually rewrite inventory of other malls to zero 24/7 at moment last product is sold in one mall. This time lag invites "overselling" and leads directly to penalty from mall side and decrease in customer satisfaction.
2. 3 Merits Brought by "Visualization" of Inventory
Merits obtained by introducing inventory management system and unifying all information are immeasurable.
- Minimization of Opportunity Loss: Since inventory of all malls is automatically synchronized, sales can continue as long as there is inventory.
- Dramatic Improvement of Business Efficiency: Effort of inventory update becomes zero, and time can be devoted to creative tasks such as planning and marketing.
- Improvement of Cash Flow: Since appropriate inventory can be maintained, fixation of funds due to excess inventory is prevented, and profit margin can be maximized.
3. Importance of Data Utilization by System Introduction
It is important to analyze accumulated data, not just simple "synchronization". By grasping which product is selling in which mall and at what time, strategic purchasing becomes possible.
Fig: Effect of Man-hour Reduction by Introduction of Inventory Management System (Image)
4. How to Choose Appropriate Inventory Management System
Point of system selection is "accuracy of integration with mall used by company" and "support system". Especially, choosing vendor that can respond quickly to API specification changes of each mall leads to long-term stable operation.
FAQ
- Q. How long does it take to introduce?
- A. Generally, it takes about 1 to 2 months. It varies depending on organization status of product data, but smooth transition is possible by receiving support in parallel.
- Q. Is there any merit to introduce even for small stores?
- A. Yes. Because it is operated by small number of people, merit of creating environment where you can concentrate on measures to create sales by automating inventory management is very large.
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Consult on Strategy for FreeSummary
In multi-mall operation, "visualization" of inventory is not just efficiency improvement but essential strategy for sales maximization. By preventing "overselling" and "opportunity loss" by system introduction and making management decisions based on accurate data, you can make difference with competitors. First, let's review your company's inventory management flow and start considering optimal tool.
Published: 2026-1-12 / Author: Osamu Yasuda
References
- [1] METI: E-Commerce Market Survey Results
- [2] Distribution Economics Institute: Theory and Practice of Inventory Management Optimization
- [3] E-commerce Logistics Management: Principles and Practices
- [4] Multi-Mall Centralized Management Tool Comparison Guide 2024
- [5] White Paper on Risk Management in EC Shop Operations

