What are Yahoo! Shopping Coupons? Basic Knowledge for CVR Improvement and Beginner's Guide

By Issuer (Channel): Mall-led (Zubatoku, Shopping Relay, etc.) vs. Store-issued
  • By Target (Customer Attribute): All users (Mass) / New customers only (Funnel entry) / Repeat customers only (LTV improvement: Thank You Coupon)
  • By Incentive Structure: Fixed amount discount (e.g., ¥XX off) / Percentage discount (e.g., XX% off)

    • 3. For Beginners: Flow from Coupon Acquisition to Use

    The flow from coupon acquisition to usage for beginners follows these steps: search and discover on the coupon page, add to 'My Coupons,' add eligible products to cart, and the discount is automatically applied at checkout.

    1. Coupon Awareness/Discovery: ： 商品ページ内のフローティングバナーや、Mall 内の集約ページ「クーポンはぴはぴキャンペーン」等からアクセス。
    2. 獲得（activate）： Through the 'claim coupon' action, the user's Yahoo! JAPAN IDthe entitlement is linked to the user's account.
    3. チェックアウト時の適用： The optimal coupon is auto-applied or manually selected on the checkout screen.

    Three key points for maximizing CVR through coupon operations: ① Set minimum purchase thresholds strategically to increase average order value, ② Time coupon distribution to align with 'Days with 5' and campaign periods, ③ Use Thank You Coupons for post-purchase retention to boost F2 conversion rates.

    A professional hand holding a smartphone showing a mobile shopping application interface with clear call-to-action buttons and promotional banners.

    4. CVRCoupon Operations to Maximize CVR: 3Key Points

    無計画なバラマキは利益率を圧迫する「諸刃の剣」.以下の戦略的フレームワークを活用しましょう。

    1. Dynamic 'Threshold' Setting: 「平均客単価 ＋ 10〜20%' amount as a condition, promoting natural upselling and increasing average order value（AOV）を向上させます。
    2. Leveraging the Deadline Effect: Weekend-only or 24time-limited periods to create urgency ('Scarcityif you don't buy now, you'll miss out').
    3. ABA/B Test Verification： Even with the same discount amount, testing whether '1,000円OFF」と「10%OFF（1万円以上の商品の場合）」で、どちらがCTR/CVRに寄与するか、商材特性に合わせたデータ検証を継続します。

    FAQ

    Q. Are there any costs for issuing store coupons?
    A. There is no fee for using the coupon issuance system itself, but the discount cost when users actually redeem coupons is borne by the store. Strategic design considering profit margins is essential.
    Q. What is the difference between coupons and point returns in terms of effectiveness?
    A. Coupons provide an 'immediate price reduction at checkout,' which has a stronger psychological impact on purchase decisions. Point returns are perceived as 'future benefits,' so combining both strategically is the best approach.

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    Popular Topics

    #YahooShopping #Coupon #CVR

    Summary

    Yahoo! Shopping coupons are powerful strategic tools that, when combined with the PayPay ecosystem, dramatically improve CVR. The key is MECE classification of coupon types, strategic timing aligned with campaign calendars, and post-purchase retention through Thank You Coupons. Start by analyzing your current coupon redemption data and optimize your discount strategy.

    Published: February 17, 2026 / Author: Makoto Takimiya

    References

    • [1] Yahoo!Shopping ストアヘルプ「クーポンの発行・管理」
    • [2] ネットショップ担当者フォーラム「ECにおける割引施策の心理的影響調査」
    Disclaimer: This article is for informational purposes only and does not guarantee specific sales results or search rankings. Content may change due to platform policy updates.