Q. Prime Day vs Black Friday, which is cheaper?

A. Depending on the category, Amazon devices and PC related items tend to have the lowest price on Prime Day, while daily necessities, fashion, and gift demand items tend to have the lowest price on Black Friday.

Q. Should I wait for the Time Sale Festival?

A. If not in a hurry, waiting for the Time Sale Festival held every month improves the point return rate by a few percent, so it is possible to suppress the real price.

When is the Cheapest Time for Amazon Sale? Basic Knowledge for EC Managers Covering Annual Schedule MECE

In optimizing purchasing behavior on Amazon, the question EC managers cannot avoid is "when is the cheapest time for Amazon sale". Various promotions are deployed throughout the year on Amazon, but the discount rate and point return rate differ greatly for each event. In this article, for new grad Web managers and EC beginners, we organize Amazon's annual sale schedule MECE (Mutually Exclusive and Collectively Exhaustive) and logically explain the period with the highest cost performance.

Table of Contents (Click to Expand)

1. MECE Classification of Amazon Sale Structure
2. Annual Schedule and Identification of "Cheapest Time"
3. Inventory & Price Strategy EC Managers Should be Conscious of During Sale
4. Summary

1. MECE Classification of Amazon Sale Structure

To understand Amazon sales, it is necessary to first organize its "hierarchy". Broadly speaking, it can be classified into the following 3 categories.

Big Sales (Several times a year): Largest scale events covering all categories, such as Prime Day and Black Friday.
Time Sale Festival (Monthly): Medium scale sale held for several days. Point up campaign is attached.
Permanent/Special Sales: Daily special time sales, inventory clearance sales, etc.

Especially during big sale periods, discount rates for Amazon devices and large appliances are maximized , and recognition as "the cheapest time" is established for consumers.

2. Annual Schedule and Identification of "Cheapest Time"

Overviewing Amazon's annual calendar, points where GMV (Gross Merchandise Value) surges in specific months become visible.

As is clear from the graph, the time when prices drop the most in the year and the real price including point return becomes "the cheapest time" is July's "Prime Day" and November's "Black Friday". In these 2 major sales, Amazon itself secures a large amount of inventory and induces strong traffic, so vendors and sellers also increase price competitiveness.

3. Inventory & Price Strategy EC Managers Should be Conscious of During Sale

Not just "buying at cheap times", but the perspective of "how to sell at cheap times" is essential for EC operation side. It is important to understand Amazon's dynamic pricing mechanism and analyze competitor trends with tools like Keepa.

Especially when using FBA (Fulfillment by Amazon), strict adherence to delivery deadlines before sales and optimization of inventory turnover (DOH: Days On Hand) after sales are directly connected to maximization of cash flow.

FAQ

Q. Prime Day vs Black Friday, which is cheaper?: A. Depending on the category, Amazon devices and PC related items tend to have the lowest price on Prime Day, while daily necessities, fashion, and gift demand items tend to have the lowest price on Black Friday.
Q. Should I wait for the Time Sale Festival?: A. If not in a hurry, waiting for the Time Sale Festival held every month improves the point return rate by a few percent, so it is possible to suppress the real price.